In the twentieth episode of “The 13th Hour,” we are delighted to feature a conversation with Alessandro Strickner, an Italian graphic designer renowned for his expertise in both the visual—illustrative and figurative—and technical aspects of design, including typography and layout.

Our discussion with Alessandro delves into his passion for the 80s and 90s, his role in leading the retrowave revival, and how his work has become synonymous with this retro style. We revisit one of his most cherished projects, the creation of the logo for Laser Unicorns, the production house behind the acclaimed independent film “Kung Fury.” Additionally, we explore his current collaborations with Netflix Italia. We also share invaluable insights for those aspiring to enter the industry, offering advice on how to navigate the world of content creation without being overly influenced by trends and algorithms. Join us for this captivating episode of “The 13th Hour” as we dive deeper into Alessandro’s artistic journey and ambitions.

1 - At 13am, we aim to celebrate and showcase a broad range of creative roles, disciplines and skillsets. How would you describe yourself and your role within the creative world to those unfamiliar with your work?

Basically, I consider myself a graphic designer, a term that for me encompasses both the visual aspects—illustrative and figurative—as well as the more technical aspects of design, such as typography and layout.

2 - Another aspect that sets 13am apart is our commitment to diversity and representation among our artists. Could you share a bit about your background and where you call home?

I was born, raised, and still live in Italy, a country with a strong historical and artistic tradition. Despite often being considered out of step with modern times, Italy is also characterized by a strong passion, which I find equally important for creativity.

3 - How would you define your artistic style? Has it evolved or undergone any changes over time?

Over the last 15 years, I have studied, investigated, and fully absorbed vintage culture, especially from the 80s and 90s. I’ve embraced the ‘retrowave’ revival and am often associated with that aesthetic.

4 - Can you walk us through your creative process? How do you transform an idea into a tangible piece of work?

It all starts with a vision, which I first try to capture on paper with a pen. Then, I move on to digital realization, where some compromises may occur; it’s part of the creative process until the final form is achieved.

5 - In terms of inspiration, where do you go to find this? Who were your main influencers and inspirations as you were growing up?

Much of my inspiration comes from my childhood, particularly from the video games and science fiction imagery of that era. I remember keeping an old, perhaps no longer functional, Mega Drive console in my room, complete with its iconic chromed logo on the box. Seeing it every day likely influenced my creative path. :)

6 - What advice would you offer aspiring artists looking to establish themselves in the industry?

Probably the biggest threat to newcomers in this field in recent years is overpopulation, especially on social media, which have shifted from places of aggregation to platforms dominated by advertising. This makes it really difficult to stand out. Perhaps the best advice would be to strive to create something new—a very personal style that can distinguish itself from the rest, without distorting the true nature of the illustrator or artist. It’s important to steer clear of approaches like ‘I’ll do what the trend or algorithm demands’.

7 - Creative roadblocks affect many individuals in our field. How do you unwind and revitalize your creative energy? Are there any hobbies or passions you pursue outside of your work?

Many say it, and I believe it’s true: every now and then, take a break and do something completely different. Stop thinking about design; instead, do some gardening, take a walk, or go to the cinema. Interrupt the cycle that has led you to a dead end.

8 - Reflecting on your career, could you share a standout project or collaboration that you consider a highlight? How did the opportunity come about?

Probably the project closest to my heart was creating the logo for Laser Unicorns, the production house behind the acclaimed independent film Kung Fury. It was around 2012 when David Sandberg, the director and lead actor of the film, messaged me on Facebook. He asked for my help in creating a logo for his company, which would be paired with lettering done by Will Goodan. At the time, the retrowave/synthwave scene was very small, almost like a small village where everyone knew each other. I was happy to assist David, but it was only when the film was released—and it was an epic event—that I realized where that logo would appear: at the very beginning of the film, the first thing you see :)

9 - Can you provide a little insight into your current projects and any upcoming plans you have in the pipeline? Is there anything we should be looking out for in the not too distant future?

In recent years, I’ve added several corporate contracts to my workflow. Today, we can say that half of my time is dedicated to serving fixed clients and their design needs. One notable client is Wordbank, a localization company, with whom I work on localizing foreign films acquired by Netflix Italia. As for the remainder of my time, I enjoy working with smaller entities, especially in the entertainment sector, including film and music, where I can still engage in fun projects.

10 - What has your experience been like collaborating with 13am thus far, and what motivated you to join forces with us?

What struck me about 13am is its branding and communication structure. The attention to detail is so meticulous that it immediately makes you want to be a part of it. Moreover, the concept of functioning as a large family or creative collective is truly inspiring.

11 - Looking ahead, what would be your dream project or client to tackle in the future?

Once upon a time, I might have had an answer to that, but perhaps not anymore today. I have been very fortunate in my career, having engaged in many ‘dream’ collaborations. Perhaps it’s due to age, but as I grow older, the concept of ‘idols’ begins to lose its value. Today, an ideal client or project would be one that offers me an enriching experience, not just professionally but personally. Connecting with a reality that could open up new horizons and improve your life is ideal, though it’s not something I can specifically identify; it’s something you’d discover by chance :)

12 - To conclude on a lighter note, imagine hosting a dinner party where you could invite four individuals, living or deceased, who would they be and why?

As time goes by, you learn to downsize the concept of celebrity, realizing that fame is not always synonymous with inner wealth. If asked to choose, I would probably respond by inviting four dear people who are no longer with us.

13 - If you were granted the power of time travel, which historical event would you choose to witness firsthand, and what intrigues you about it?

If I could time travel, I would choose Ancient Greece. It’s a period vastly different from our own, and I would relish the opportunity to explore the differences. Moreover, it was one of the richest periods in history, marked by significant developments in philosophy, history, medicine, art, and much more. I imagine it would be an incredibly stimulating period to experience!