In the ninth chapter of the “13th Hour," we get chatting with the queen of creative, Yasmin Shima. Mastering a variety of mediums ranging from traditional art and murals to the digital realm of NFTs, Yasmin also shares her expertise through teaching. Originally from Bondi Beach, her style reflects her free spirited nature, whilst her natural talent stems from a family of creative excellence.

Throughout our discussion, we explore Yasmin's remarkable "The Year of The Woman" NFT Series, which has taken her on a journey across the globe, along with her own impending art apparel brand. We also touch upon her affinity for coastal living and her beloved Ragdoll kitties. Additionally, we delve into her creative inspirations, ranging from Herakut to Basquiat, and gain insight into Yasmin’s creative process from the conception stage to her later use of acrylics, pastels, pens, and spray paints. All of this and more awaits in yet another fascinating interview."

1 - At 13am, we aim to celebrate and showcase a broad range of creative roles, disciplines and skillsets. How would you describe yourself and your role within the creative world to those unfamiliar with yourwork?

I paint to express my vision at the time, in my own style.

2 - Another aspect that sets 13am apart is our commitment to diversity and representation among our artists. Could you share a bit about your background and where you call home?

I’m originally from Bondi Beach, Australia, but have been based in Manchester for the past year and a half. I’m a self-taught painter, muralist, digital artist, NFT artist, and art teacher, and I grew up in a family of artists. I worked as a producer in advertising and had a 20-year hiatus from painting. I then reignited my passion for the craft 7 years ago and haven’t put the brushes down since.

3 - How would you define your artistic style? Has it evolved or undergone any changes over time?

Ever evolving! My subject tends to stay the same but my style, process, and expression change over time.

4 - Can you walk us through your creative process? How do you transform an idea into a tangible piece of work?

My ideas are related to what I want to express at the time. I mostly conceptualize my artwork on the iPad, using images that inspire me. I composite several images together in layers, employing different effects to create the final image. I start with colour ink washes, then use acrylics and mixed media for mark-making, such as pastels, posca pens, and spray paint.

5 - In terms of inspiration, where do you go to find this? Who were your main influencers and inspirations as you were growing up?

I take inspiration from pop culture, my surroundings, and experiences. I love looking at street art; I’m always inspired by other artists. I love the work of many contemporary artists like Herakut, Robson, Badway Creative, Chris Guest, Dimitra Milan, Tahlia Stanton, and famous artists like Basquiat. I didn’t really follow any artists while I was growing up, but my father, who was a hobby artist, always had a painting on the go. My house growing up was filled with my father's and grandfather's work (who was a very talented artist).

6 - What advice would you offer aspiring artists or illustrators looking to establish themselves in the industry?

Keep working at your craft. Find a mentor; it may be other artists you find on social media or famous artists. Study their process. Put your work out there and find different outlets and ways to showcase your art. Social media is a great way to get your work out into the world.

7 - Creative roadblocks affect many individuals in our field. How do you unwind and revitalize your creative energy? Are there any hobbies or passions you pursue outside of your work?

Being oceanside is my favorite way to unwind. I work out daily, walk, or run along the coastline to feel revitalized and inspired. I have two Ragdoll kitties, so I’m always cuddling them; they relax and distract me! I also teach art, which is very different from painting my own work. I find it inspiring to help others tap into their creativity.

8 - Reflecting on your career, could you share a standout project or collaboration that you consider a highlight? How did the opportunity come about?

In March 2022, I formed a team with 4 others and founded a generative NFT project called ‘The Year of The Woman’, consisting of 10,000 NFTs. I created over 400 illustrations on my iPad, held international interviews, and traveled to LA, New York & London representing the project. My work was featured as a mural in Los Angeles and on billboards in Times Square, New York. I currently still paint for holders.

9 - Can you provide a little insight into your current projects and any upcoming plans you have in the pipeline? Is there anything we should be looking out for in the not too distant future?

I’ve been working on paintings for Next Door Gallery in Manchester, which is the first gallery to represent my work. I have an art apparel range called SHIMABLANCO, which is in pre-production. When I return to Australia, I have a mural commission in my hometown of Bondi Beach, and I’ll build my dream studio with a view and lots of natural light, where I can get creative and messy without limitations!

10 - What has your experience been like collaborating with 13am thus far, and what motivated you to join forces with us?

There are many great artists amongst their collective, and I’m always in support of other artists, so I really like what 13am is representing.

11 - Looking ahead, what would be your dream project or client to tackle in the future?

I’d love to work with more venues and brands creating murals and public art.

12 - To conclude on a lighter note, imagine hosting a dinner party where you could invite four individuals, living or deceased, who would they be and why?

David Attenborough because he helps millions of people understand and appreciate the animal kingdom. Quentin Tarantino for his unique storytelling. Bob Marley, the King of Reggae, and Basquiat for his fearless creativity.

13 - If you were granted the power of time travel, which historical event would you choose to witness firsthand, and what intrigues you about it?

Maybe the 1960s, known for peace, love, and music, as pop culture changed. Being a child of parents from that era, I grew up listening to the sounds of the 60s. It was an era of musical creativity, from The Rolling Stones to Bob Dylan, Elvis Presley, Otis Redding, Sam Cooke, and Frank Sinatra. The visual arts of the decade reflect the social and political movements of the era. Through experimentation with new media, styles, and forms, artists in the 1960s broke down boundaries between fine and popular art. This art movement was against the dominant approaches to art and culture and confronted traditional views on what art should be.