In the seventh installment of the '13th Hour', we embark on a futuristic conversation with digital innovator Thuy Ly Leova, an esteemed artist whose pioneering work pushes the boundaries of illustration and sequential storytelling through groundbreaking technological experimentation. Leova seamlessly integrates diverse mediums such as 3D, AR, and VR to craft immersive, interactive experiences that redefine artistic expression.

Throughout our dialogue, we journey through a myriad of topics, gaining profound insights into Leova's rich cultural heritage. From her early inspirations rooted in PS2 and Y2K aesthetics to her deep appreciation for pop culture, comic art, and anime, we uncover the diverse tapestry of influences that shape her creative vision. We delve into pivotal moments like her remarkable commission by Red Bull at the age of 16, the enthralling realm of Xanderwave, and her enduring fascination with the world of Bleach, among other intriguing subjects. Join us as we unravel the intricate layers of Leova's artistic journey and explore the boundless realms of imagination and innovation.

1 - At 13am, we aim to celebrate and showcase a broad range of creative roles, disciplines and skillsets. How would you describe yourself and your role within the creative world to those unfamiliar with yourwork?

I am an illustrator and 3D artist. I primarily work digitally, exploring the possibilities of illustration and sequential storytelling by experimenting with technology and combining various media, such as 3D, AR, and VR, to create immersive and interactive experiences for the audience. I welcome them to my dream worlds filled with quirky characters. My work revolves around storytelling and is heavily influenced by comics; as a result, you will often see me playing with panelled compositions and comic-style techniques.

2 - Another aspect that sets 13am apart is our commitment to diversity and representation among our artists. Could you share a bit about your background and where you call home?

I never know exactly how to answer this question because I am Czech by nationality, born and raised in Prague, but Vietnamese ethnically, as both my parents are Vietnamese. I would say I feel more Vietnamese when I am in the West, but feel more Czech when I visit Vietnam. Like most second-generation immigrants, I still struggle with my cultural identity and sense of belonging, but I definitely feel closer to my Vietnamese heritage, which shows in my art. I also moved to London four years ago, so I must say I have two homes: the Czech Republic and the UK.

3 - How would you define your artistic style? Has it evolved or undergone any changes over time?

I personally find my art style changing on a monthly basis. I could just change a brush and feel like it’s a new style, hahah. But overall, I would say as a dancer, I take inspiration from street culture to nurture my playful work, characterized by bold colors and patterns. It is definitely influenced by anime and my Vietnamese heritage, so there is a nod to Vietnamese and Japanese folklore imagery.

It has definitely shifted since I started using 3D, although recently I have been trying to achieve my 2D look with 3D. I would also say I have two distinct styles for more digital works and printed works. My illustrations for prints are more inspired by traditional printing techniques such as screen printing and riso printing and often depict landscapes, still life, or Vietnamese culture. My digital work and 3D animations are influenced by PS2 and Y2K graphics. It has become much darker and more cyber these past two years as I have been very into cyber sigilism and cybercore aesthetics.

4 - Can you walk us through your creative process? How do you transform an idea into a tangible piece of work?

It depends on the scale of the project and who it is for. For a classic client commission, I figure out exactly what they want and who the audience is first. I brainstorm the concept, outlining the most important message and different ways to portray it. I then research some references of similar work and adapt it to the brief. I often use 3D to help me mock up a space for perspective. I do a few rough sketches to show them before I proceed to finalize it. For my personal work, it’s a bit more free-flowing. I must say, most of the processing happens in my head, and then I just do it.

5 - In terms of inspiration, where do you go to find this? Who were your main influencers and inspirations as you were growing up?

It all started with the OG Pop Artists Andy Warhol and Roy Lichtenstein and then transitioned to Takashi Murakami. I loved the vibrant colors and the way they elevated pop culture and comic art (and manga) into fine art. Just to give context, I started out with a Fine Art background, and back then, I was taught with a more old-school approach with a strong divide between fine art and illustration. These days, you realize there is a really fine line between the two. I now realize the reason I liked Lichtenstein so much was because I loved the appropriated American comics rather than his art itself, hahah.

So these days, I find inspiration in pop culture and street culture, watching loads of anime and reading manga, analyzing the way they shade, the composition, and such. My Vietnamese heritage is also a huge source of inspiration to me as I look for ways to intertwine all of these interests that are part of me. And when I struggle to find inspiration in the real world, I revert back to my subconscious and dreams.

6 - What advice would you offer aspiring artists or illustrators looking to establish themselves in the industry?

Get yourself out there! Both online (IVL) and in real life (IRL). It's a very cliché answer, but it is just so integral, especially in today’s saturated market. To be honest, I rarely get responses when I am the one reaching out to people about potential work. Most of my work comes from my online presence. Be present on multiple platforms, and have a proper professional website portfolio where you can always direct people. Last year, I also learned how important in-person meetups are. Although you might not make a direct contact, building up a community and network will definitely help you in the future.

7 - Creative roadblocks affect many individuals in our field. How do you unwind and revitalize your creative energy? Are there any hobbies or passions you pursue outside of your work?

It’s so hard when your hobby/passion becomes your work because I end up doing art during my “free time” as well. I divide my work and my personal work quite a lot, so I always have projects to work on even when I am not “working”. But I used to be a dancer, so I still go regularly to open classes. And well, I call anime research time *cheeky smile*.

8 - Reflecting on your career, could you share a standout project or collaboration that you consider a highlight? How did the opportunity come about?

It’s a weird one because I got the least paid for it, even though it was the biggest named client and it was my first ever commission as well when I was only 16 years old, so I was just happy for anything. But I was commissioned to write and draw a series of articles called “Dance & Fashion,” exploring the synergy between different dance styles and fashion for the Czech Red Bull website, which was so successful that it got published in Slovakia and apparently America as well. I am not sure if it’s still a highlight, but it was significant for me because it allowed me to get my name out in the world. And, well, the editor was the son of my teacher in high school, so I guess a lucky contact.

9 - Can you provide a little insight into your current projects and any upcoming plans you have in the pipeline? Is there anything we should be looking out for in the not too distant future?

I barely have any time to actually work on my project, but I have been building out this world/universe called Xanderwave. Xanderwave is a virtual collective concept, developed from my project “The Forgotten Universe”. It’s a virtual collective of Oneironauts (dreamwalkers) from an alternate universe Earth-X83, who are celebrating individuality and freedom of the Self. @xander.wave will be their channel, where they post about their lives, their creative work, and blog about underground art scenes and cultures of Earth-X83. Their channel is a storytelling means to explore various themes such as the importance of dreams and spirituality, identity, and more.

10 - What has your experience been like collaborating with 13am thus far, and what motivated you to join forces with us?

13am has been very collaborative and quick to respond. I had no issues working with 13am. I appreciate the way you promote us and love the branding. I am always open to any opportunities that celebrate artists.

11 - Looking ahead, what would be your dream project or client to tackle in the future?

I would love to work with street fashion/sport brands like Adidas, Gentle Monster, and such. I would love to collaborate on fashion illustrations or 3D visuals. But my ultimate dream would be to be involved in an anime production or to have my own collection in The Sims.

12 - To conclude on a lighter note, imagine hosting a dinner party where you could invite four individuals, living or deceased, who would they be and why?

Tite Kubo, the author of Bleach, because I am just a Bleach fanatic and Bleach was probably the most influential catalyst of my digital art career. My first ever digital drawing was an original character of myself in Bleach when I was 13. Bleach is also where my love for character design comes from.

Stan Lee, because I am just amazed at how the Marvel Universe was created, the intricacy of the multiverse, everything. It would be so helpful for my long-term project Xanderwave.

Kenjiro Tsuda, the voice actor of Nanami Kento from Jujutsu Kaisen, just so I can listen to him talk.

Doja Cat, because she would just be fun and make the dinner more entertaining, and I love her music.

13 - If you were granted the power of time travel, which historical event would you choose to witness firsthand, and what intrigues you about it?

That’s a tough one. I feel like I would suffer in every possible timeline except this one, being a Vietnamese woman. I want to go back to ancient civilizations pre-Ice Age because I am convinced they were way more civilized, and I would love to unravel the truth behind all the myths and folklore.