Project 195: Uniting the World Through Art
At 13AM, creativity has no borders. It thrives in every culture, tells stories in every language, and connects people across every corner of the globe. Through Project 195, we aim to achieve what no brand has done before: represent every single country in the world through the incredible power of art.
Our mission is bold, but so is our belief in the transformative power of diversity. With over 70 nationalities already represented in our community, Project 195 is a celebration of the world’s cultures, perspectives, and untold stories—woven together through the lens of creativity. We’re not just creating art; we’re creating a global movement.
Mose Akuetey - Togolese
A Mission of Representation
Representation is at the heart of everything we do. Art transcends borders and language, offering a universal medium for expression and connection. Yet, many voices remain unheard in the global creative landscape. That’s why Project 195 is so important—to ensure every country has a place in our community, and every story has a platform.
Initially, our goal is to represent all 195 countries, as defined by the United Nations. But our vision doesn’t stop there. Once we reach this milestone, we’ll expand even further, spotlighting underrepresented nations and cultures. By doing so, we hope to inspire a deeper understanding of the world, proving that creativity has the power to unify in a time when division too often prevails.
Camila Rogelis - Colombian
The Strength of a Global Community
Our community is already a vibrant tapestry of creativity, with over 170 artists contributing over 500 unique pieces of art. From illustrators and photographers to motion and graphic designers, each member brings something extraordinary to the table. Together, they showcase the richness of global diversity, creating a space where every style, story, and perspective is celebrated.
Roo Amarasinghe - Sri Lankan
Why Diversity Matters in Art
At 13AM, we believe that art is more than self-expression; it’s a reflection of humanity. Every brushstroke, photograph, and design carries the essence of its creator—their culture, their experiences, their identity. By championing diversity, we’re amplifying voices that deserve to be heard and fostering connections that span continents.
Our community is a melting pot of styles and stories. It’s what makes us unique and what makes Project 195 so powerful. Through this initiative, we’re proving that art isn’t just local—it’s universal.
Anttoni Salminen - Finnish
What’s Next for Project 195?
Reaching our goal of representing all 195 nationalities is just the beginning. Once achieved, Project 195 will evolve into a global platform for connection, creativity, and cultural celebration. Our vision includes launching immersive exhibitions around the world, pairing artists across cultures for groundbreaking collaborations, and producing a documentary series to spotlight the stories behind the art. We’re also exploring innovative digital initiatives, like an interactive online gallery and virtual storytelling events, to ensure the project’s impact is accessible to audiences everywhere.
Beyond showcasing creativity, we aim to give back by developing educational programs, mentorship opportunities, and residencies for young artists in underrepresented regions, further strengthening global creative ecosystems. From limited-edition collections featuring artwork from all 195 nationalities to large-scale public installations symbolising unity, our ambition is to amplify the voices of every artist involved and make history as a truly global creative movement. The journey doesn’t end at 195—it transforms into a celebration of diversity, art, and the shared humanity that connects us all.
Khalid Alsaidni - Palestinian
Join the Movement
Project 195 is more than an initiative; it’s a call to action. It’s about showing the world what can be achieved when we come together—when we celebrate differences instead of letting them divide us.
We invite you to join us on this journey. Follow our progress, explore the art of our global community, and be part of the conversation. Whether you’re a creative, a collector, or simply someone who believes in the power of diversity, there’s a place for you at 13AM.
Let’s create something extraordinary—together.
