In the twenty-sixth episode of “The 13th Hour,” we are excited to feature Alexandra Ramirez, a talented sports illustrator and graphic designer based in London. Known for her bold use of vibrant colours and dynamic compositions, Alexandra’s work spans a range of mediums, often incorporating hand-drawn typography. Her style effortlessly merges digital and material art, creating striking visuals that capture the energy of sports and pop culture.

In this episode, Alexandra shares insights into her creative process, from spontaneous bursts of inspiration to carefully planned routines. She also takes us through some of her standout projects, including collaborations with global brands like Adidas, the Korean Cultural Centre, and her designs for the Paris Olympics and Paralympics. Alexandra’s passion for bold, eye-catching colours and her ability to balance diverse creative disciplines make her a truly unique voice in the world of sports illustration and design. Join us as we dive into her creative journey and explore what inspires her vibrant work.

1 - At 13AM, we aim to celebrate and showcase a broad range of creative roles, disciplines and skillsets. How would you describe yourself and your role within the creative world to those unfamiliar with your work?

I’m a sports illustrator and graphic designer based in London. My work is recognised for its vibrant colours and dynamic compositions, often combined with hand-drawn typography.

2 - Another aspect that sets 13AM apart is our commitment to diversity and representation among our artists. Could you share a bit about your background and where you call home?

I was born in Bulgaria, studied in Spain, and moved to London, which has been my home for almost 10 years. Fun fact – I almost went to Berlin instead!

3 - How would you define your creative style? Has it evolved or undergone any changes over time?

It has indeed. It truly is spectacular to watch yourself grow and evolve. My work is multimedia, and I like to think I’ve found the balance between digital and material art. I often draw digitally, then there’s the graphic design aspect, but at the same time, I paint, produce prints, and work with textiles. My style is very bold—that’s the one thing I’ve always had an eye for. The colours just need to be there, and they need to do the talking.

4 - Can you walk us through your creative process? How do you transform an idea into a tangible piece of work?

Inspiration can come from anything—whether it’s a random burst of imagination while I’m showering or even sleeping, to a carefully planned step-by-step routine. It really depends on the brief, the occasion, and my state of mind. I’ve learned various ways to tap into my creativity, but most importantly, I’ve learned to follow my flow and own it. Sometimes you just need to dive in at the deep end. One thing that has always remained the same, however, is that I always start by sketching with traditional materials—pencil on paper is what gets the ideas rolling.

5 - In terms of inspiration, where do you go to find this? Who were your main influencers and inspirations as you were growing up?

Everywhere. I love big cities and their dynamic energy—there’s always something new, something you’ve never seen before, or something familiar that you see with fresh eyes. I love pop culture and sporting events. Growing up, I was a massive fan of the PowerPuff Girls and Leonardo da Vinci (it’s funny how that influence still shows up in my work!).

6 - What advice would you offer aspiring creatives looking to establish themselves in the industry?

Keep pushing, keep creating—it’s hard, but you’ll make it happen. :)

7 - Creative roadblocks affect many individuals in our field. How do you unwind and revitalize your creative energy? Are there any hobbies or passions you pursue outside of your work?

What usually works for me is taking a short break—I carve out time to not work. I literally do anything else: clean the house, get groceries, cook, walk, cycle, or go to the gym and beat out the demons inside my head.

8 - Reflecting on your career, could you share a standout project or collaboration that you consider a highlight? How did the opportunity come about?

I’ve been very fortunate to work on such incredible projects. To name a few: my work has been exhibited at the Adidas Flagship Store in Oxford Circus, I currently collaborate with some of the biggest sporting teams in the world, I’ve worked with the Korean Cultural Centre, and I’ve designed for the Paris Olympics and Paralympics. Each of these holds a special place in my heart, as they are all dreams come true in their own way, and I couldn’t possibly pick just one as a highlight!

9 - Can you provide a little insight into your current projects and any upcoming plans you have in the pipeline? Is there anything we should be looking out for in the not too distant future?

I’m illustrating a book at the moment! I’ll also be attending an art residency for screen and risograph printing, where I’ll create a limited run of tees and prints. There are a few more exciting projects in the works, but it’s too early to share the details just yet.

10 - What has your experience been like collaborating with 13AM thus far, and what motivated you to join forces with us?

It’s cool! I’m thrilled to be part of such an amazing roster! I love seeing the team’s attention to detail, passion, and dedication.

11 - Looking ahead, what would be your dream project or client to tackle in the future?

Definitely Nike! Honestly, I have a list of projects I’d love to do with them that might make things easier, haha! I want to upscale, brand a mall campaign with my illustrations, and create more murals and public installations. I’m definitely open to anything cool that comes up!

12 - To conclude on a lighter note, imagine hosting a dinner party where you could invite four individuals, living or deceased, who would they be and why?

Yves Klein, because he created my favourite blue hue; Peggy Gou, because I adore her music; David Hockney, because I love his work; and Stamp Fairtex, because she’s so inspiring!

13 - If you were granted the power of time travel, which historical event would you choose to witness firsthand, and what intrigues you about it?

I wouldn’t say a specific event, but as a period, I would have loved to witness the Bauhaus movement because it transformed modern art and design.