004- Yeye Weller
In the latest installment of our series, we engage in a compelling conversation with the dynamic duo, Yeye Weller, based in Münster. This talented illustrative pair is on a mission to bring joy to the public domain with every added stroke on the canvas.
Our dialogue covers a diverse array of subjects, offering insights into their global exhibitions to date and their plans for tackling the Asian and Middle Eastern markets. We delve into their absolute love for color, their dreams beyond imagination, reflections on the influential artist Niki de Saint Phalle, and a vibrant night in 1920s Berlin, among numerous other fascinating topics.
1 - At 13am, we aim to celebrate and showcase a broad range of creative roles, disciplines and skillsets. How would you describe yourself and your role within the creative world to those unfamiliar with yourwork?
A tribute to the color, joy, and motivation we find in the little things in life. Our 'mission' as Yeye Weller is to spread positive vibes and accompany people on their journey through life. With every illustration and piece of art we create, we aim to put a smile on people's faces and give them the motivation to realize their dreams. It might sound a bit clichéd, but that's what it's all about—making it fun!
2 - Another aspect that sets 13am apart is our commitment to diversity and representation among our artists. Could you share a bit about your background and where you call home?
We are Yeye Weller, an artist duo based in Münster, Germany. We are passionate about colors, humor, and balance—these are the three necessities that drive our work.
Our artistic journey began in our youth when we started drawing graffiti together. Gradually, we discovered our passion for art and design, leading us to pursue studies in design and illustration at Münster University of Applied Sciences.
With over 10 years of experience as freelance artists, we firmly believe that art can not only be beautiful but also has the power to convey positive messages and visions.
Our artistic journey has extended beyond the borders of Münster, and we are proud to be recognized internationally for our art. We have had the honor of showcasing our work in galleries and exhibition spaces in cities such as London, Munich, Lisbon, Cape Town, and Brussels. These opportunities have not only expanded our artistic diversity but also provided us with new inspiration from the diverse cultures and people of these places.
3 - How would you define your artistic style? Has it evolved or undergone any changes over time?
Happy, colorful, and bright—our artistic style draws inspiration from the 1930s cartoons by Max Fleischer or Walt Disney. Although we didn't immerse ourselves in comics during our childhood, staying true to ourselves and forging our unique path has always been our priority. While we're not rebellious in the classic sense, our mission is to spread good vibes.
Our artworks blend bold colors with drawings of animals and objects featuring human characteristics. Essentially, we adore colors, humor, and balance—these three elements are fundamental to our work.
Today, we express our art through various media, including classic painted or sprayed murals, art prints, digital animations, 3D figures crafted from ceramic or synthetic resin, and even large inflatable forms. Whether creating installations in museums or contributing art to public spaces, we revel in experimenting with our style in new and exciting ways.
Regardless of the medium, we never forget our roots. Our aim is to consistently make a positive impact and communicate with the world in a cheerful manner.
4 - Can you walk us through your creative process? How do you transform an idea into a tangible piece of work?
The creative process is nearly always the same for us. It invariably begins with listening to music and doodling on paper. If we create something appealing, we proceed to digitize it using a Wacom tablet and Photoshop.
The coloring process is the most crucial part of our work. We strive to produce an overall picture that is vibrant and harmonious simultaneously. Achieving the right color balance can sometimes take us hours, as we aim to meet our high standards.
Despite the importance we place on our work, our working conditions are not overly sophisticated. We simply sit in front of the window at the desk in our studio, listening to music or podcasts, and enjoying some coffee. To make the scenario perfect, there would be rain outside. For reasons we can't explain, we love nothing more than working in our studio on rainy days.
5 - In terms of inspiration, where do you go to find this? Who were your main influencers and inspirations as you were growing up?
We don't subscribe to phrases like 'I'm inspired by nature' or 'All my works are inspired by music.' We believe that such statements can be wishful thinking. Instead, we are firm believers in the power of the internet. While we did watch countless cartoons in our childhood and cherish many of them, they didn't significantly influence us artistically. To be honest, there's only one artist who has had a sustained impact on us: Heinz Edelmann and his animated film, 'Yellow Submarine.' We've watched it countless times, yet each viewing is as awe-inspiring as the first. His work is perfect in colors, characters, and music—a true masterpiece that continues to captivate us.
6 - What advice would you offer aspiring artists or illustrators looking to establish themselves in the industry?
That's a good question. We believe success in our field is a combination of luck and talent, but the most crucial factors are hard work and enjoyment. In the beginning, you must motivate yourself every day, whether you're working on personal projects or taking on poorly paid jobs. While your friends might be enjoying the sun or having a drink in the park, self-discipline and hard work are the foundations of this profession. It's important to enjoy life, but being dedicated and putting in the effort is essential.
7 - Creative roadblocks affect many individuals in our field. How do you unwind and revitalize your creative energy? Are there any hobbies or passions you pursue outside of your work?
Fortunately, we've never experienced a creative block. On the contrary, time constraints are our reality. Balancing client work, often guided by clear briefings, leaves us with limited time for our own plans and projects. Nonetheless, our personal projects serve as a refreshing change, and we always have a reservoir of ideas.
Engaging in sports, music, and cooking provides us with activities to stay occupied and disconnect from the demands of everyday artistic life. We firmly believe in the importance of having hobbies in life—activities that you look forward to after work and that contribute positively to your well-being. This, we believe, is what makes life truly enjoyable. So, our tip: find a hobby!
8 - Reflecting on your career, could you share a standout project or collaboration that you consider a highlight? How did the opportunity come about?
There have been many great projects, but we believe that illustrating a shop for Warby & Kennedy was the most memorable. It was our first significant project of this kind, and it was incredibly enjoyable! In essence, everything unfolded just as you would want it to: abundant artistic freedom, an amazing result, and a client open to new ideas.
9 - Can you provide a little insight into your current projects and any upcoming plans you have in the pipeline? Is there anything we should be looking out for in the not too distant future?
We are eager to expand our presence in the Asian market and showcase our artworks in various public spaces. This could include large murals, displays in museums, installations in shopping malls, or even giant figures in public areas. While we're still in the planning stages, we have a few projects in mind, and we are confident that exciting opportunities will unfold in this area in the future.
10 - What has your experience been like collaborating with 13am thus far, and what motivated you to join forces with us?
The collaboration thus far has been uncomplicated and pleasant. In this venture, we are seeking to establish a presence in an Arabian world where we are not yet active. We believe that the Arabic art market holds great potential for the future, and we are confident that, together with 13am, we will embark on exciting projects in the region. We eagerly anticipate what the future holds.
11 - Looking ahead, what would be your dream project or client to tackle in the future?
We believe one should never stop dreaming; it's the magical energy that propels you every day. This 'job' would become mundane if the feeling ever set in that you've achieved everything you wanted. Currently, we're dreaming of something grand, something beyond the digital or print realm. Imagining our illustrations as colossal sculptures in urban spaces is a captivating dream—one that could transform everything.
12 - To conclude on a lighter note, imagine hosting a dinner party where you could invite four individuals, living or deceased, who would they be and why?
There are several artists we admire, and naming just four might be challenging, but there's one we both unequivocally agree on—Niki de Saint Phalle. We're drawn to her art, and her fascinating life story adds an extra layer of interest. What truly impresses us is her ability to channel so much positive energy into her work despite facing a difficult and unhappy life. She places great emphasis on bringing joy to people through her art.
We find that truly inspiring and could envision engaging in a lengthy conversation with her, sipping cocktails, and delving into the philosophy behind her art.
13 - If you were granted the power of time travel, which historical event would you choose to witness firsthand, and what intrigues you about it?
I don't believe it would be tied to a specific event, but we are huge fans of the 20s. Our ideal scenario would be stepping into a lively bar in Berlin during the roaring 20s, immersing ourselves in the wild and carefree atmosphere of that era. Afterward, we would take a leisurely stroll through the beautiful streets, reveling in the vibrant nightlife.
However, the essence of our time travel would be in marveling at everything around us. The 20s were a period when everything was crafted with love, from the ashtrays to the front doors and even the taxis that drove us home.
